KNOWLEDGE BASE

HomeKNOWLEDGE BASE
Why Don’t Typical Ads Make A Lot Of Money?

Why Don’t Typical Ads Make A Lot Of Money?

The advertising industry across the globe has seen immense growth and transformation in the past few years. While advertisements previously only consisted of what we saw on the television or the billboards, advertisements today surround our lives in a far more profound and interactive way. With mass marketing and advertising…

Types Of Mobile Ads

Types Of Mobile Ads

The mobile advertising business has flourished over the past decade. Smart phones and tablets have played the role of a catalyst in this boom. With the mass majority of application on Google and Apple app store and how such apps have become a vital part of our daily routine, it…

The Seven Deadly Sins of Game Monetization

The Seven Deadly Sins of Game Monetization

The main aim of any online game developer company is to not only attract a handsome chunk of market share but to also monetize the efforts the company has put in developing the game. To do so, companies have different strategies and may apply various approaches to achieve their goals.…

How To Monitor Your Revenue

How To Monitor Your Revenue

The financial growth that an application provides, combined with the innovation behind it and the popularity of the idea can result in one of the deadliest combinations for a successful game. While developing a game, the coders and the think tanks are always looking for options through which they can…

How Does An Ad Mediation Network Work?

How Does An Ad Mediation Network Work?

Most of the companies who develop software such as mobile games and other applications have their primary focus on the development part of the application. However, they tend to neglect post development tasks such as determining the source of their revenue flow. This revenue has twofold uses. Firstly, if will…

5 Things You Should Know About Mobile Advertising

5 Things You Should Know About Mobile Advertising

With the recent technological boom, the number of installed applications has increased simultaneously with the increase in Smartphone sales. The introduction of different platforms such as iOS, Android and Windows mean that developers have to build their apps to fulfill the specifications of every platform. Furthermore, analytics provided by advertising…

Things to Consider Before Publishing Your Game

Things to Consider Before Publishing Your Game

Most game application developers that are beginners have this wrong belief that when it comes to publishing their games on iOS AppStore and Android PlayStore, all they need to do is spend some time on these platforms and they are good to go. They are unaware of the fact that…

Hacks to Make More Money with your Games

Hacks to Make More Money with your Games

There are plenty of companies in the world making huge money from their mobile games, but things are not that easy as they were back in 2008-9. With more competition, the margins have gone down as consumers have a lot of options to pick and choose their games from. Having…

Mobile Gaming Trends in 2017

Mobile Gaming Trends in 2017

2016 had been a tremendous year for mobile gaming. A total of 41 billion was generated in revenue through mobile gaming industry, which is more than the per annum earnings of Console and PC gaming. Some games made breakthroughs and took the whole world by storm. Pokémon Go and Clash…

Optimization of Ad Platforms to Generate More Revenue from Games

Optimization of Ad Platforms to Generate More Revenue from Games

Games can create revenue in a few ways. The most direct and common is to charge money for the game, having players pay a specific fee to get the game. This has been the most common option for decades, being the only option until recently. With mobile games, several new…